THE NEW JAPAN JOURNEYA travel experience woven by the magazine THE NEW JAPAN, inviting you to immerse yourself in local culture.

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Travel THE NEW JAPAN

A journey to discover a new Japan.

Travel THE NEW JAPAN offers a custom-made travel service that takes you through the deep regional cultures introduced in the magazine THE NEW JAPAN. With a stay at NOT A HOTEL at its core, we carefully weave together transportation, accommodation, meals, and activities to provide a travel plan that satisfies your curiosity and allows you to experience contemporary Japan in more depth.

THE NEW JAPAN JOURNEY

Three Key Points

A team that guides you through Japan as it is today.

Drawing on curation inspired by THE NEW JAPAN magazine, local-savvy planners, and the expertise of NOT A HOTEL concierges, chefs, and service staff, we support your journey from start to finish—crafting your stay plan and arranging transportation, accommodations, dining, and activities.

A lineup of special experiences that deeply immerse you in local culture and nature.

From dining at beloved local restaurants to experiencing distinctive regional industries and enjoying private moments immersed in nature, we offer a truly local stay—one you won’t find in any guidebook.

The official agent for arranging any and all NOT A HOTEL stays.

THE NEW JAPAN JOURNEY is the only service that can book stays across all NOT A HOTEL properties. It enables flexible travel design, including itineraries that combine multiple locations.

Signature Experiences

Experiences You’ll Encounter with THE NEW JAPAN JOURNEY

What makes each journey truly memorable are the encounters you can experience only in that place. The cultural perspectives highlighted by THE NEW JAPAN and the experiences curated by NOT A HOTEL are not just sightseeing—they serve as gentle gateways into the stories, memories, and everyday life of the region.

Activity

Experiences with nature and history

Cuisine

Culinary voyages that let you savor each region’s most famous dishes—from traditional meals to local soul foods

Arts & Crafts

Finding human beauty in craft and architecture

Exploration

This is more than just a travel plan. The region you visit, the season you travel in, the people you encounter—each journey is one of a kind, filled with its own originality, unique to every traveler. Exploration #1 serves as an inspiration—a starting point from which your own distinctive journey will unfold.

Exploration #1Yaeyama & Beyond
A New Japan Discovery Journey

Activity - 1

Experience the islands' traditional culture and unique charms firsthand

Experience the culture that has been passed down through the generations, including the ancient Okinawan "sabani" sailboat and the sounds of the traditional sanshin

Activity - 2

Island-hopping through the Yaeyama Islands

Travel to the different islands that make up the Yaeyama region, including Taketomi Island, which preserves its beautiful traditional architecture, and Iriomote Island, where you can experience amazing biodiversity.

Cuisine

Discover the spirit of the land through its food culture

From the bounty of the sea harvested by local fishermen to the region’s crops, livestock, and time-honored local foods—each reflects the character of the land. To experience the food of a place is to take the first step toward truly understanding it.

Arts & Crafts

Finding human beauty in craft and architecture

The craftsmanship of artists who live and create in the Yaeyama Islands, along with the architecture that symbolizes the region, is filled with inspiration.

Stay

NOT A HOTEL ISHIGAKI EARTH

Experience an unparalleled retreat on Ishigaki Island in a villa designed by architect Sou Fujimoto — a space created to “merge with the earth.

Destinations all across Japan

After enjoying a tropical journey through the Yaeyama Islands, you can continue on to destinations across Japan. From the marine beauty of the Seto Inland Seas to mountaintop hot spring villas and Hokkaido’s pristine powder snow—beautiful landscapes throughout the country await you.

Your journey,
made simple

Dedicated planners will support your journey

Step.1

Planner Counseling

After your inquiry, we conduct a counseling session with a planner. Based on model plans that include stays at NOT A HOTEL, we carefully listen to your requests. Please share your budget, schedule, interests sparked by THE NEW JAPAN magazine, and your travel experiences.

Step.2

Travel Plan Customization

Based on the counseling, we propose a plan tailored to you. Activities, dining, stays at other NOT A HOTEL locations can be customized according to your budget. Once the plan is finalized, we handle all arrangements.

Step.3

Post-Departure Support

During your stay, transportation arrangements and additional activity requests are handled by hospitality professionals affiliated with NOT A HOTEL. You can enjoy your journey through Japan with peace of mind.