SETOUCHI

Issue No. 2|Spring 2026

New Issue “SETOUCHI” Now on Sale

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NEW

SETOUCHI

Article

NewSETOUCHI

The Living Tradition of BINGO INDIGO

NewSETOUCHI

From Tokyo to Takamatsu on the Last of the Sleeper Trains

NewSETOUCHI

ONOMICHI

THE NEW JAPAN JOURNEY

A travel experience woven by the magazine THE NEW JAPAN, inviting you to immerse yourself in local culture.

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STOCKISTS

THE NEW JAPAN is available at our official online store and at bookstores in more than 10 countries worldwide. Please contact each store directly regarding stock availability.

Tokyo

Daikanyama TSUTAYA BOOKS17-5 Sarugakucho, Shibuya-ku, TokyoMAP
Roppongi TSUTAYA BOOKSRoppongi Keyakizaka-dori, Roppongi Hills, 6-11-1 Roppongi, Minato-ku, TokyoMAP
Ginza TSUTAYA BOOKSGINZA SIX 6F, 6-10-1 Ginza, Chuo-ku, TokyoMAP
Haneda Airport TSUTAYA BOOKSInternational Terminal Area 4F, Haneda Airport Terminal 2, 3-4-2 Hanedakuko, Ota-ku, TokyoMAP

Chiba

Kashiwanoha TSUTAYA BOOKS227-1 Wakashiba, Kashiwa, ChibaMAP

Kyoto

Kyoto TSUTAYA BOOKSKyoto Takashimaya S.C. [T8] 5-6F, 35 Otabicho, Shijo-dori Teramachi Higashi-iru 2-chome, Shimogyo-ku, KyotoMAP

Osaka

Hirakata TSUTAYA BOOKS12-2 Okahigashicho, Hirakata, OsakaMAP

Hiroshima

Hiroshima TSUTAYA BOOKS2-1-45 Ogi, Nishi-ku, HiroshimaMAP
EDION TSUTAYA ELECTRICSEKICITY HIROSHIMA 1F-3F, 3-1-1 Matsubaracho, Minami-ku, HiroshimaMAP

Kochi

Kochi TSUTAYA BOOKS6-10 Minamigoza, KochiMAP

Okayama

Book store Aru Ojigatake Main Store1421-18 Kojima Karakotoccho, Kurashiki-shi, OkayamaMAP

Kagawa

Lunuganga Bookshop11-13 Kameicho, Takamatsu, KagawaMAP

From Editor

Editor-in-Chief of THE NEW JAPANW. David Marx

“THE NEW JAPAN” is a new magazine that highlights regional cultures throughout Japan. Tokyo and Kyoto are incredible cultural engines for the world, but there is so much activity in the countryside that tends to be overlooked. We want to find the energy and beauty in regional Japan, collect it, and elevate it into something bigger. We’re in search of inspiring innovations, the successful preservation of tradition, and the creation of new hybrid forms that extend the past into the future.